The extensive use of meta tags to ensure that most Internet search engines will include us in response to most requests for information on a wide range of topics including pretty well every marine topic and item in existence and much that is not related to sailing in any way, since most sailors do other things, too!.

Our extensive network of contacts is already primed to introduce the magazine to movers and shakers of the sailing fraternity the world over. Word of mouth will, we hope, play a part in our success but, just in case it doesn't,  we will be having t-shirts printed and other promotional gifts created, to give away at up-coming marine events.

Existing well-visited websites are already eager to carry links to MarineZine and we will be constantly encouraging more good sites to link up with us as well as looking for opportunities to get publicity in other media, for example by offering 'scoops' to local, national or international newspapers or other printed publications in return for being credited as the source.

We will also be contacting as many related organisations and institutions as possible to let them know of our existence and looking to obtain and keep a high profile at events.

The earlier version of the MarineZine developed site traffic quite quickly, entirely on the basis of less than fifty e-mails sent out to announce the launch!